Resilience by physicians, for physicians….

This month I had the pleasure of contributing to this super cool project for the 100 word project, delivering in 100 words or less what it means to be resilient as a healthcare professional. My entry read as follows:

Resilience is creating space for the things that matter. The key is to declutter. Declutter your schedule to allow uninterrupted moments of time with loved ones. Declutter your home to make space for a beautiful piece of artwork. Declutter your ‘to-do’ list down to the bare essentials. Release toxic work and personal relationships to nurture and replenish your own stores. In releasing what does not serve us, we become the best version of ourselves, ready to serve others for the long run.  


Click to here for their daily motivation and to find out more about their epic project.

At the Doctors In Business HQ we have been having a lot of fun working with creative, visionary doctors with a mission to be heard and seen. Watch this space as we will be reporting soon on some of the awesome results we’ve been getting.

If you want to know more about working with us, drop a quick message here.

On celebrating wins and promises that you can’t keep.

Ever made a promise you can’t keep? 

No, me neither haha.



Hey there Doctor in Business!

Hope you are having a great week!

Last week I had the pleasure of recording a podcast with the fantastic Dr Gandalf of e-GP learning.

In celebration of my acceptance on to the NHS clinical entrepreneur programme, he has roped me into recording a video blog for all my fellow GPs that might want to apply for next year.

And so I’m writing this for some public accountability: as it all kicks off this week. (Quick update: I’m still working out whether this will be a contemporaneous blog, or intermittent, so bear with me:-).

For anyone that doesn’t know, the NHS Clinical Entrepreneur programme nurtures innovation from within the workforce.

It was a tough selection process via video, application forms, pitching, and a definite ‘grilling’ by an interview panel.

Considering that Hamza is only just 10 months old, to say that I had my work cut out is an understatement.

One of my reasons behind applying really were in honour of the fact that I honestly believe that grassroots GPs are ideally placed to lead innovation. Because we actually see where the problems are, and we are a creative bunch that given half the chance can actually fix things and innovate from within the healthcare system.

As is often the case I didn’t really have time to celebrate, and so reflecting on the ‘win’ during the interview with Dr Gandalf was a lovely way of leaning in to the sensation of actually registering the win.

So when he asked me to do the video blog at first, I was like ‘eek! I can’t do that!’ Then I was like, ‘Sure I can’. Because if I can get onto this programme, I know that there are countless numbers of other GPs that can too, and we can change things from the ground up.

So I made the promise.

And I’m going to keep it.

And so over to you.

Any wins this week? Did you take time to celebrate? (Even if, like me, celebration these days is as simple as creating enough time to not have to snort my coffee through the tidal wave of stuff that needs doing).

On the subject of innovation, implementing social media strategies to boost engagement, foster trust and build authority can be the first step to getting your work more visible. If you are a doctor, healthcare professional, practice or coach looking to leverage the power of social media strategy for your project or business, drop me a message here.

Be ready to play the long game.

Social media strategy is not just about going viral.

It’s not about spending your life trying to create the ONE post that will catapult you to internet fame. (Sorry to disappoint).

It’s about nurturing your relationships online as you would offline.

You know, being social.

Of course, geeking out on social media strategy by signing up to the Doctors In Business webinar series will also put you light years ahead in the game.

But alongside strategy it’s also about having the right mindset. 

You are already awesome.

You’re not a one hit wonder.

And using social media correctly to increase your visibility in a way that is sustainable and long term is what you really want, isn’t it?

Of course it is. 

If you are interested to learn more about working with Doctors In Business on your social media strategy, contact


Pause… and then create!


Pause for a minute.

No ACTUALLY, pause. 

It’s usually WAY harder than it should be, isn’t it?

With the cacophony of things running through our brains, meetings to attend to, emails to send and kids to pick up, pausing often suddenly becomes a skill in itself.

Doing nothing? Really? A skill? I hear you ask?


And I think it becomes that way because we don’t really allow ourselves to pause.

And we wear our busy-ness like a badge of honour.

Until we’re all busied out and we crash and burn.

And really, who does that help?

No one, obviously.

Allowing yourself to pause is the first step towards regaining the skill.

And making it a daily habit is when the magic really starts to happen.

Because the resulting mind shift is when the creative sparks fly.

Whether it’s meditation, running, taking a walk, origami or whatever.

(For me it’s spending time in the studio).

Making space to create, is necessary.

Making time to be, is necessary.

Learning to pause, is non-negotiable if you want your creativity to flourish.

So today, challenge yourself to pause.

That project on the bench impatiently waiting for your attention for as long as you can remember, will thank you.

Dr Aisha Malik

Founder, Doctors In Business

PS It’s webinar season here at Doctors In Business. Sign up for trainings on social media strategy, Facebook and Youtube this month if you want to up level your visibility and learn all the insider tips, tricks and hacks on social media.


Craft your own “YES” when you are told “NO”

On Learning from Setbacks.

Rejection can be tough to handle.

As medics we are not always that great at dealing with it.

From medical school to foundation years and beyond, there is often a comfort which arises from doing what we know –  passing exams, accruing knowledge and stepping into jobs which are pretty much guaranteed. As long as we stick to the well-trodden path, there’s rarely much to truly upset the balance of things.

And so getting yourself out there when breaking into another sector can feel daunting. Suddenly you feel exposed and vulnerable. And in the push to get your idea out there, rejection is part of it.

Interestingly though, rejection (or perceived rejection) can then become an opportunity to be creative, to improve, take on feedback and a chance to look inwards and really ask yourself why you are doing what you are doing.

Because if you are not fully aligned with what you are doing, it might be hard to stomach the next bit of advice that one of my mentors recently gave me, when discussing a recent setback: 

It’s a numbers game. Expect 100 rejections before you get your ‘yes’. Toughen up, it’s part of the process’.



But instead of taking it as an absolute, approaching rejection with a curiosity and a creativity can take you on an interesting journey and can even start to be fun. 

For me part of ‘toughening up’ process involves the  re-examination of the ‘why?’. If you are confident in the ‘why’ of what you are doing, it then becomes easier to craft your own ‘yes’ around the setbacks and rejections. 

And it gets quite fun.

And so when you hear ‘no’ unexpectedly, I would encourage you to get creative.

Be open.

Take on all feedback. (If you get rejected without feedback, ask for feedback)

Tweak and improve.

 Pitch again.

 Upgrade your current version. 

Burn the midnight oil.

 Do your homework.

Craft your own yes.

It does pay off. And often in amazing and surprising ways that you may never have imagined in the first place.

Dr Aisha Malik

Founder, Doctors In Business

PS It’s webinar season here at Doctors In Business. Sign up for trainings on social media strategy, Facebook and Youtube this month.

5 Essential Tips for a Successful Health Promotion Campaign Using Social Media

Over on Facebook there was quite the buzz after our radio piece on Women’s Health in the BAME community on International Women’s Day. We were talking postnatal depression, Kyle Jenner, pre and post pregnancy fitness and weight problems.

There were tears, disclosures on air and an avalanche of support and recognition from the community.

It got me to thinking about what had made it so successful.

When I dissected it out, there were five key elements that it incorporated that are also essential for a creating an effective social media health promotion campaign.

Here are my thoughts:

1)   Get specific about your message.

We weren’t just talking about women’s health, we were talking specifically about pre and postnatal health. This allowed us to craft a radio show that was full of educational value to the listeners, that kept them interested and engaged. Watered down messaging leads to watered down results.

2) Get specific about your target audience.

Cater your content to your audience. We specifically spoke about pre and postnatal health in the context of the BAME community. This meant our content was relatable, on point and relevant to our listeners as we addressed culturally specific taboos, beliefs and stigmas.

3) Involve your audience and make them feel valued.

Throughout the show we invited input and messages from our listeners, much as you do in livestreams on social media. This meant that the show was very much a co-creation as it moved on, adapting to answer questions. In the context of health promotion this was crucial to reinforcing the importance of our message and showing that we cared about addressing the concerns of the public.

4) Implement a ‘patient expert’ story and craft your message around that.

In the NHS we talk about the patient expert. In this case our show was crafted around the story of the DJ host, that disclosed a powerful emotional journey through postnatal depression and her reasons for getting help on improving her health. This served to empower the audience to seek out advice and disclose their own challenges and experiences.

5) Have a call to action to signpost individuals to get more information.

It’s important to empower the audience to find out more.

This is what we did:

  • Advised listeners to see their GP if they recognised signs of postnatal depression
  • Referenced websites for more information
  • Recorded a livestream of our show for listeners to refer back to.
  • Call a friend that they think may be suffering from the symptoms.

You can watch the part of the livestream on Facebook here:

Fundamentally, health promotion is about empowering communities to take charge of their health in a way that is evidence based and makes sense to them.

Generic messaging can work to an extent, but lacks the punch that thoughtful, targeted and specific campaigns can achieve.

If you want to know more about how focused social media messaging can produce epic results when it comes to health promotion, get in touch!

Dr Aisha Malik, GP and Social Media Expert

Post originally published on Linkedin